Telling stories to relevant audiences

The Lead South Australia is a world-first startup news service telling the story of South Australia to a global and national audience to encourage investment, business, tourism and knowledge in and about the State.

Over seven years, The Lead has built an independent channel telling South Australia’s untold success stories to a national and international market to create investment leads and opportunities and generating an impressive return on investment.

The bespoke digital systems developed, coupled with quality content creation and the use of a variety of third party services to monitor and quantify the coverage generated, provides clients with an opportunity to tell and amplify their story to relevant, targeted audiences.