Email
Ad Specs
InDaily
South Australian and Queensland publications including InDaily, SALIFE, CityMag, The Weekend Edition and InReview.
EDM Display Ads
Top and Bottom Leaderboard
Desktop and Mobile:
728×90 px
Medium Rectangle (MREC)
Desktop and Mobile:
300×250
Half Page
Desktop and Mobile:
300×600 px
Specifications
File Formats
JPG, PNG, GIF
File Size
Maximum 100KB
Colour Space
RGB
SOLUS EDM
Supplied Creative
Dimensions
Final size 600px wide
Length can vary
Ensure type is legible at final size
File Format
Finished creative PDF
Preserve any type and vector shapes
Other requirements
Provide subject line, preview text, and links
Bespoke Build
Requirements
Brief with rough layout, text, images, and links
Subject line and preview text
Include style guide and branding assets if applicable
Top Picks EDM
Image
300×250 px
JPG, PNG, GIF
Maximum 100KB
Text
Short headline
50 words copy
Call to action
Link URL
What’s On
CityMag and The Weekend Edition
Image
1200×800 px
JPG, PNG, GIF
Maximum 300KB
No logos or text
Text
Name and date of event
150-200 words copy
Link URL
What’s On
SALIFE
Image
1200×800 px
JPG, PNG, GIF
Maximum 300KB
No logos or text
Text
Name and date of event
50 words copy
Link URL
The New Daily
Includes AM Edition, PM Edition, and ROAM EDM.
EDM Display Ads
Top and Bottom Leaderboard
Desktop and Mobile:
600×100 px
Medium Rectangle (MREC)
Desktop and Mobile:
300×250
Specifications
File Formats
JPG, PNG, GIF
File Size
Maximum 100KB
Colour Space
RGB
EDM Sponsored Article Module
Highlight your sponsored article in an EDM
Image
Feature image from article
No logos or text
Text
5-15 word headline
SOLUS EDM
Template 01
Subject Line
5-15 word subject line
Provide 2 options for A/B testing
Refer to spam compliance requirements
Pre-header
5-15 word pre-header text
Images
1200×600 px main image
600×100 px bottom leaderboard
Text
50-100 words
Buttons
1x button
Specify hex code for background colour
Links
Supply a document that includes all links with directions for placement
Template 02
Subject Line
5-15 word subject line
Provide 2 options for A/B testing
Refer to spam compliance requirements
Pre-header
5-15 word pre-header text
Images
1200×1000 px
Text
Up to 50 words
Buttons
1x button
Specify hex code for background colour
Links
Supply a document that includes all links with directions for placement
Template 03
Subject Line
5-15 word subject line
Provide 2 options for A/B testing
Refer to spam compliance requirements
Pre-header
5-15 word pre-header text
Images
600×100 px top leaderboard
2x 580×500 px images
600×100 px bottom leaderboard
Text
Up to 50 words + call to action
Buttons
2x buttons
Specify hex code for background colour
Links
Supply a document that includes all links with directions for placement
Template 04
Subject Line
5-15 word subject line
Provide 2 options for A/B testing
Refer to spam compliance requirements
Pre-header
5-15 word pre-header text
Images
1200×600 px main image
3x 380×500 px secondary images
600×100 px bottom leaderboard
Text
50-100 words + call to action
Buttons
4x buttons
Specify hex code for background colour
Links
Supply a document that includes all links with directions for placement
Australian Traveller
Includes Australian Traveller and International Traveller
EDM Sponsorship
Sponsor an entire editorial EDM with multiple placements
Animated Leaderboard
What to provide
High quality PNG logo with transparent background
3-6 high quality landscape images, minimum 2000px wide, no text or images
Optional: short slogan/message for final frame
EDM Inclusion
Image
1x high quality image, portrait, uncropped
No text or logos
Title
Max 50 characters
Clearly state the offer
Summary Line
Max 180 characters
Sentence case
Clearly explain the offer
Bullet Points
Up to 3 lines
Max 15 characters per line
Upper case
Savings, promo code, etc.
Link URL
Landing page should allow the user to take action on the offer
A Message From Our Sponsor
Image
3-6x high quality images, landscape, uncropped
No text or logos
Copy
Max 200 characters
Link URL
Landing page should allow the user to take action on the offer
EDM InclusionS
Sponsored item within an editorial EDM
Image
1x high quality image, portrait, uncropped
No text or logos
Title
Max 50 characters
Clearly state the offer
Summary Line
Max 180 characters
Sentence case
Clearly explain the offer
Bullet Points
Up to 3 lines
Max 15 characters per line
Upper case
Savings, promo code, etc.
Link URL
Landing page should allow the user to take action on the offer
SOLUS EDM
SOLUS EDM Components
Header
Trasparent PNG logo, suitable for light background
Hero Spot
1x image: high quality, suitable for portrait orientation
Title: max 50 characters
Summary line: max 300 characters
Link URL
Editorial Driver Module
1x image: high quality, suitable for portrait orientation
Title: max 50 characters
Summary line: max 210 characters
Link URL
Repeat for each editorial driver module
Deal Module
1x image: high quality, suitable for portrait orientation
Title: max 50 characters
Summary line: max 210 characters
Up to 3 bullet points: offer details (savings, promo codes) upper case, 15 characters per line
Link URL
Repeat for each deal module