InQueensland has today announced the acquisition of leading lifestyle masthead The Weekend Edition to create a dominant digital news and lifestyle media company.
In a coup for Queensland readers and commercial partners, the acquisition creates an audience of 80,000 subscribers and more than 500,000 monthly combined website visitors.
InQueensland publisher Peter Atkinson said the merger created a quality weekend supplement for InQueensland subscribers.
“Both InQueensland and The Weekend Edition are renowned for their teams’ knowledge of Queensland and the topics that matter most to Queenslanders,” Mr Atkinson said.
“Our stable of specialist writers and respected columnists write with genuine insight on the big stories affecting our state and this cross-pollination will cement our reputation as a growing, respected media channel.
“Rounding out InQueensland’s Monday to Friday business, political and cultural commentary, The Weekend Edition will become its literal self – a quality weekend supplement for InQueensland readers.”
Since launching in February 2020, InQueensland has emerged as a vital news platform in Queensland, attracting some of the state’s most respected journalists as contributors including Dennis Atkins, Madonna King, John McCarthy, Robert MacDonald, Craig Johnstone and Rebecca Levingston.
The acquisition follows last month’s announcement of InQueensland’s broadcast partnership with Ten News First and continues the independent masthead’s Queensland expansion.
You can view The Weekend Edition here: theweekendedition.com.au