Rich Media Guide
Rich media delivers more effective advertising outcomes
Rich media is digital advertising that includes advanced features like video, audio or other interactive elements, that encourages viewers to engage and connect with the content. These formats offer more dynamic ways to involve an audience with an ad and driving a strong user response. The key advantages of rich media creatives include:
- Rich media is perfectly placed to drive creative best practice
- An engaging user experience leading to higher interaction rate
- Creative versatility – create unique content within the format
- Increased conversions, click-throughs, and view rates
- Better attention metrics than traditional static display
Bonzai TruSkin
How does this format display on-site?
TruSkin placements seamlessly cover the entire background of a page, including the top banner position and both sides.
Desktop and laptop screens
Home page and article pages
What can I do with this format?
Image
Video
Carousel
Parallax scroll
Interactive
Our sales team can help you decide which features are right for your brand.
What do I need to provide?
Each TruSkin creative is custom built by our production team using your provided assets.
The provided assets don’t need to be an exact size, but they should be high resolution for maximum flexibility.
Consider whether your creative will need separate background and foreground layers.
Please also provide any logos, assets, or guidelines for your brand.
A functional preview will be provided for approval.
Bonzai ScrollX
How does this format display on-site?
ScrollX is a full-screen experience that is revealed as the user scrolls.
Mobile screens
Within article content
What can I do with this format?
Image
Video
Carousel
Parallax Scroll
Interactive
Our sales team can help you decide which features are right for your brand.
What do I need to provide?
Each ScrollX creative is custom built by our production team using your provided assets.
The provided assets don’t need to be an exact size, but they should be high resolution and suit a vertical orientation.
Consider whether your creative will need separate background and foreground layers.
Please also provide any logos, assets, or guidelines for your brand.
A functional preview will be provided for approval.
Bonzai Brand Story
How does this format display on-site?
Brand Story is a full screen experience that reveals multiple scenes as the user scrolls.
Mobile screens
Within article content
What can I do with this format?
Multiple scenes
Image
Video
Carousel
Parallax scroll
Interactive
Our sales team can help you decide which features are right for your brand.
What do I need to provide?
Each Brand Story creative is custom built by our production team using your provided assets.
The provided assets don’t need to be an exact size, but they should be high resolution for maximum flexibility.
Consider whether your creative will need separate background and foreground layers.
Please also provide any logos, assets, or guidelines for your brand.
A functional preview will be provided for approval.
Bonzai Portal
How does this format display on-site?
Portals deliver as a discrete container within article content on desktop and mobile screens.
Desktop and laptop screens
Mobile screens
Within article content
What can I do with this format?
Image
Video
Carousel
Parallax scroll
Interactive
Our sales team can help you decide which features are right for your brand.
What do I need to provide?
Each Portal creative is custom built by our production team using your provided assets.
The provided assets don’t need to be an exact size, but they should be high resolution for maximum flexibility.
Consider whether your creative will need separate background and foreground layers.
Please also provide any logos, assets, or guidelines for your brand.
A functional preview will be provided for approval.