Digital Advertisement Specifications

 

Website

 

Please send creative assets to your Account Manager

MASTHEAD BILLBOARD
970w x 250h (px)

LEADERBOARD
728w x 90h (px)

HALF PAGE
300w x 600h (px)

MEDIUM RECTANGLE
300w x 250h (px)

MOBILE BANNER
Accompanies Desktop Masthead Billboard and Leaderboard
320w x 50h (px)

Artwork Specifications
  • PNG, GIF, JPG, HTML/HTML 5, Third Party Vendor Tags (“clicktag”)
  • RGB format
  • Embedded video must be set to autoplay/mute 
  • No flash
  • Maximum file size 1MB
CREATIVE DEADLINES

Standard Creative (including third party venor tags) must be submitted 5 working days prior to go-live date for the Website and eDM. Rich Media (including third party vendor tags) must be submitted 7 working days prior to go-live date.

WEBSITE RICH MEDIA ADVERTISEMENTS
  • Supply a backup .gif with all flash ads
  • Supply on site click tags in one .txt file
  • Creatives must be supplied as 72 PPI HTML advertisements
  • All HTML5 assets to be hosted externally
  • Supply creative in individual ZIP files per creative size
  • Recommended length is 15-30 seconds or less
  • Clickthrough link must be properly implemented in the code
  • Video file must be under 1MB

HTML5 creative guidelines, see: https://www.iab.com/guidelines/iab-display- advertising-guidelines/ 
Further information visit: https://support.google.com/richmedia/answer/165130?hl=en

WEBSITE VIDEO ADVERTISEMENTS
  • Ad unit size: 300h x 250w (px)
  • Video ratio: 16:9 or 4:3
  • Recommended length is 40 seconds or less
  • Clickthrough link when clicked
  • Video will play automatically and be muted automatically, with the option to turn sound on
  • Video file must be under 200MB

eDM

LEADERBOARD
728w x 90h (px)

MEDIUM RECTANGLE
300w x 250h (px)

HALF PAGE
300w x 600h (px)

Artwork Specifications
  • Static PNG or JPG only
  • Tracking URLs accepted (clicks only)
  • No dynamic javascript
  • Maximum file size 1MB
  • Static image (JPG or PNG) to be supplied with associated click tag for the date/s the campaign is booked to run on the EDM
  • Creatives must be supplied as 72 PPI

SOLUS eDMS
600w x varied h (px)

Specifications

Dedicated EDM (Supplied PDF)

  • 600px wide, length can vary
  • For best readability, it is recommended that font size no lower than 9pt
  • Supply finished version in PDF format, file size below 3MB if possible

Bespoke build

  • Supply links, style guide (if applicable), logos, images and assets
  • Supply preferred layout