Digital Advertisement Specifications

 

Website

 

Please send creative assets to your Account Manager

MASTHEAD BILLBOARD
970w x 250h (px)

LEADERBOARD
728w x 90h (px)

HALF PAGE
300w x 600h (px)

MEDIUM RECTANGLE
300w x 250h (px)

MOBILE BANNER
Accompanies Desktop Masthead Billboard and Leaderboard
320w x 50h (px)

LARGE POINTER BANNER | CITYMAG HOMEPAGE
1150w x 350h (px)
JPEG/PNG/GIF file type

Artwork Specifications
  • PNG, GIF, JPG, HTML/HTML 5, Third Party Vendor Tags (“clicktag”)
  • RGB format
  • Embedded video must be set to autoplay/mute 
  • No flash
  • Maximum file size 1MB
CREATIVE DEADLINES

Standard Creative (including third party venor tags) must be submitted 5 working days prior to go-live date for the Website and eDM. Rich Media (including third party vendor tags) must be submitted 7 working days prior to go-live date.

WEBSITE RICH MEDIA ADVERTISEMENTS
  • Supply a backup .gif with all flash ads
  • Supply on site click tags in one .txt file
  • Creatives must be supplied as 72 PPI HTML advertisements
  • All HTML5 assets to be hosted externally
  • Supply creative in individual ZIP files per creative size
  • Recommended length is 15-30 seconds or less
  • Clickthrough link must be properly implemented in the code
  • Video file must be under 1MB

HTML5 creative guidelines, see: https://www.iab.com/guidelines/iab-display- advertising-guidelines/ 
Further information visit: https://support.google.com/richmedia/answer/165130?hl=en
Teads in-article inRead display ad formats visit: https://www.teads.com/viewable-outstream-teads-formats/#inReadScroller
Teads in-article inRead social extension ad formats visit: https://support.teads.tv/support/solutions/articles/36000238201-social-video-image-layout-1-
https://www.teads.com/creative-showcase/

WEBSITE VIDEO ADVERTISEMENTS
  • Ad unit size: 300h x 250w (px)
  • Video ratio: 16:9 or 4:3
  • Recommended length is 40 seconds or less
  • Clickthrough link when clicked
  • Video will play automatically and be muted automatically, with the option to turn sound on
  • Video file must be under 200MB
  • File format: .mov or .mp4

Find additional information here.

Teads in-article inRead video ad formats visit: https://www.teads.com/viewable-outstream-teads-formats/#inReadVideo

eDM

LEADERBOARD
728w x 90h (px)

MEDIUM RECTANGLE
300w x 250h (px)

HALF PAGE
300w x 600h (px)

Artwork Specifications
  • JPG, PNG, or animated GIF
  • Tracking URLs accepted (clicks only)
  • No dynamic javascript
  • Maximum file size 1MB
  • Static image (JPG or PNG) to be supplied with associated click tag for the date/s the campaign is booked to run on the EDM
  • Creatives must be supplied as 72 PPI

Note: not all email clients support animation – some subscribers may only see the first frame of animated GIF material within the eDM.

SOLUS eDMS
600w x varied h (px)

SOLUS EDMs

Dedicated EDM (Supplied PDF)

  • 600px wide, length can vary
  • For best readability, it is recommended that font size no lower than 9pt
  • Supply finished version in PDF format, file size below 3MB if possible
  • Supply subject line and preview text

Bespoke build

  • Supply links, style guide (if applicable), logos, images and assets
  • Supply preferred layout
  • Supply subject line and preview text
Top Picks EDM
  • Short headline
  • Image: 300px wide, 250px high, max 1MB
  • 50 words copy
  • Call to action text
  • Link URL

What’s On

Preview of “What’s On” section in CityMag EDM

CityMag - What's On
  • Image: 1200px wide, 720px high, max 1MB
  • Name and date of event
  • 150-200 words copy
  • Link URL

Image must be ‘clean’ – no logos or text.

Preview of a “What’s On” article in SALIFE EDM

SALIFE - What's On
  • Image: 1200px wide, 720px high, max 1MB
  • Name and date of event
  • 50 words copy
  • Link URL

Image must be ‘clean’ – no logos or text.

Social Media

Supplied Content

Instagram Stills

  • High-quality images only
  • Square: 1080 x 1080 px
  • Landscape: 1080 x 556 px
  • Portrait: 1080 x 1350 px
  • Stories: 1080 x 1920 px
  • No images imposed on coloured background
  • No text on the image
  • No graphics

Facebook Stills

  • High-quality images only
  • Landscape: 1200 x 630 px
  • Portrait: 1080 x 1920 px
  • Text on image and graphics used at Solstice Media discretion

Videos and Reels

  • Video allowed if aligns with ‘Stills’ visual guidelines
  • Text will be allowed at Solstice Media discretion e.g. not in cover image
  • Music approved at the discretion of Solstice Media.  Songs with an explicit warning can be used provided the snippet of audio does not contain the explicit language

Supplied Copy

  • No offensive, derogatory, or vulgar language or emojis
  • Not longer than 150 words
  • Solstice Media has the ability to tweak the copy to better align with our brand, this can be reviewed for factual purposes only by the client
Generated Content

Instagram and Facebook

  • Stock imagery can come at extra cost
  • The client will be given creative for review only for factual purposes, not design changes

Copy

  • The client will be given copy for review only for factual purposes, not editing changes

Examples of various artwork sizes on a mobile screen. Sizes shown may not be available on all platforms.