Digital Advertisement Specifications

• PNG, GIF, JPG, HTML/HTML 5, Third Party Vendor Tags (“clicktag”)
• RGB colour space
• Embedded video must be set to autoplay/mute
• Maximum file size 300KB. Ideally under 100KB.

Teads InRead video

• 16:9 for desktop
• 9:16 or 1:1 for mobile
• Max file size 100MB, ideally under 50MB
• Max length 30 seconds
• H264 codec, MP4 format

Teads InRead Carousel

• Landscape carousel: each slide 540 x 540 px
• Square carousel: each slide 405 x 540 px
• JPG or PNG file format
• Under 1MB per slide, ideally under 300KB per slide

Teads InRead Scroller

• Landscape scroller: 700 x 1600 px file, 700 x 394 px text-safe area
• Square scroller: 700 x 1600 px file, 700 x 700 px text-safe area
• Vertical scroller: 700 x 1600 px file, 700 x 1100 px text-safe area
• JPG or PNG file format
• Under 1MB

More information about Teads rich media advertisements

Preroll video

• 16:9 ratio
• 15 seconds or less
• Maximum 100MB, ideally under 50MB
• H264 codec, MP4 format

More information about preroll video advertisements

Standard Creative (including third party venor tags) must be submitted 5 working days prior to go-live date for the Website and eDM. Rich Media (including third party vendor tags) must be submitted 7 working days prior to go-live date.

• JPG, PNG, or animated GIF
• Tracking URLs accepted (clicks only)
• No dynamic javascript
• Maximum file size 300KB. Ideally under 100KB.
• Static image (JPG or PNG) to be supplied with associated click tag for the date/s the campaign is booked to run on the EDM
• Creatives must be supplied as 72 PPI

Note: not all email clients support animation – some subscribers may only see the first frame of animated GIF material within the eDM.

Dedicated EDM (Supplied PDF)

• 600px wide, length can vary
• For best readability, it is recommended that font size no lower than 14px.
• Supply finished version in PDF format, file size below 3MB if possible
• Supply subject line and preview text

Bespoke build

• Supply links, style guide (if applicable), logos, images and assets
• Supply preferred layout
• Supply subject line and preview text

• Short headline
• Image: 300w x 250h (px), max 1MB
• 50 words copy
• Call to action text
• Link URL

• Image: 1200w x 800h (px), max 1MB
• Name and date of event
• 150-200 words copy
• Link URL

Image must be ‘clean’ – no logos or text.

• Image: 1200w x 800h (px), max 1MB
• Name and date of event
• 50 words copy
• Link URL

Image must be ‘clean’ – no logos or text.

• Logo: JPG/PNG (landscape)
• Image: 1200×800 x1MB
• Video: YouTube link
• Headline, standfirst & 800 words body copy.
• Links

Image must be ‘clean’ – no logos or text.

Instagram and Facebook

• Stock imagery can come at extra cost
• The client will be given creative for review only for factual purposes, not design changes

Copy

• The client will be given copy for review only for factual purposes, not editing changes