Digital Advertisement Specifications
Please send creative assets to your Account Manager
BILLBOARD
970w x 250h (px)
LARGE DESKTOP LEADERBOARD
970w x 90h (px)
STANDARD DESKTOP LEADERBOARD
728w x 90h (px)
HALF PAGE
300w x 600h (px)
MEDIUM RECTANGLE
300w x 250h (px)
LARGE POINTER BANNER | CITYMAG HOMEPAGE
1150w x 350h (px)
JPEG/PNG/GIF file type
LARGE MOBILE LEADERBOARD
Accompanies Desktop Billboard and Leaderboard
320w x 100h (px)
STANDARD MOBILE LEADERBOARD
Accompanies Desktop Billboard and Leaderboard
320w x 50h (px)
Artwork Specifications
- PNG, GIF, JPG, HTML/HTML 5, Third Party Vendor Tags (“clicktag”)
- RGB format
- Embedded video must be set to autoplay/mute
- No flash
- Maximum file size 1MB
CREATIVE DEADLINES
Standard Creative (including third party venor tags) must be submitted 5 working days prior to go-live date for the Website and eDM. Rich Media (including third party vendor tags) must be submitted 7 working days prior to go-live date.
WEBSITE RICH MEDIA ADVERTISEMENTS
- Supply a backup .gif or .jpg with all rich media ads
- Supply on site click tags in one .txt file
- Creatives must be supplied as 72 PPI HTML advertisements
- All HTML5 assets to be hosted externally
- Supply creative in individual ZIP files per creative size
- Recommended length is 15-30 seconds or less
- Clickthrough link must be properly implemented in the code
- Video file must be under 1MB
HTML5 creative guidelines, see: https://www.iab.com/guidelines/iab-display- advertising-guidelines/
Further information visit: https://support.google.com/richmedia/answer/165130?hl=en
Teads in-article inRead display ad formats visit: https://www.teads.com/viewable-outstream-teads-formats/#inReadScroller
Teads in-article inRead social extension ad formats visit: https://support.teads.tv/support/solutions/articles/36000238201-social-video-image-layout-1-
https://www.teads.com/creative-showcase/
WEBSITE VIDEO ADVERTISEMENTS
- Ad unit size: 300w x 250h (px)
- Video ratio: 16:9 or 4:3
- Recommended length is 40 seconds or less
- Clickthrough link when clicked
- Video will play automatically and be muted automatically, with the option to turn sound on
- Video file must be under 200MB
- File format: .mov or .mp4
Find additional information here.
Teads in-article inRead video ad formats visit: https://www.teads.com/viewable-outstream-teads-formats/#inReadVideo
eDM
LEADERBOARD
728w x 90h (px)
MEDIUM RECTANGLE
300w x 250h (px)
HALF PAGE
300w x 600h (px)
Artwork Specifications
- JPG, PNG, or animated GIF
- Tracking URLs accepted (clicks only)
- No dynamic javascript
- Maximum file size 1MB
- Static image (JPG or PNG) to be supplied with associated click tag for the date/s the campaign is booked to run on the EDM
- Creatives must be supplied as 72 PPI
Note: not all email clients support animation – some subscribers may only see the first frame of animated GIF material within the eDM.
SOLUS eDMS
600w x varied h (px)
SOLUS EDMs
Dedicated EDM (Supplied PDF)
- 600px wide, length can vary
- For best readability, it is recommended that font size no lower than 14px.
- Supply finished version in PDF format, file size below 3MB if possible
- Supply subject line and preview text
Bespoke build
- Supply links, style guide (if applicable), logos, images and assets
- Supply preferred layout
- Supply subject line and preview text
Top Picks EDM
- Short headline
- Image: 300w x 250h (px), max 1MB
- 50 words copy
- Call to action text
- Link URL
What’s On
Preview of “What’s On” section in CityMag EDM
CityMag - What's On
- Image: 1200w x 720h (px), max 1MB
- Name and date of event
- 150-200 words copy
- Link URL
Image must be ‘clean’ – no logos or text.
Preview of a “What’s On” article in SALIFE EDM
SALIFE - What's On
- Image: 1200w x 720h (px), max 1MB
- Name and date of event
- 50 words copy
- Link URL
Image must be ‘clean’ – no logos or text.
Sponsored Content
Sponsored content – supplied (advertorial)
- Logo: JPG/PNG (landscape)
- Image: 1200×800 x1MB
- Video: YouTube link
- Headline, standfirst & 800 words body copy.
- Links
Image must be ‘clean’ – no logos or text.
Social Media
Supplied Content
Instagram Stills
Facebook Stills
Videos and Reels
Supplied Copy
Generated Content
Instagram and Facebook
Copy
Examples of various artwork sizes on a mobile screen. Sizes shown may not be available on all platforms.